Privacy Policy

Effective Date: 1 January 2025

At Cakes by Drew ("we," "our," "us"), we are committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our online shop, purchase products, or engage with our services.

By using our website and making purchases through our online store, you consent to the practices described in this Privacy Policy.

1. What Personal Information Do We Collect?

We collect personal information that is necessary to process your orders, provide customer support, and improve our online shop experience. The types of personal information we may collect include:

Contact details: Name, email address, phone number, and postal address.
Payment information: Credit card details, billing address, and other financial information (processed securely by third-party payment providers).
Transactional data: Order history, product preferences, and shipping information.
Usage data: IP address, browser type, device type, and how you use our website (e.g., pages visited, products viewed).
Marketing preferences: Your preferences regarding receiving promotional emails, newsletters, and special offers.

We will collect personal information in a lawful and transparent manner, and only where it is necessary for our business functions.

2. How We Collect Your Information

We may collect your personal information through the following methods:

Direct interactions: When you create an account, make a purchase, or contact us for customer support via our website, email, or phone.
Automated technologies: We use cookies, web beacons, and other tracking technologies to collect data about how you interact with our website and services.
Third parties: We may obtain information from third-party partners such as payment processors, shipping companies, and email marketing platforms, which help us deliver our services.

3. How We Use Your Information

We use your personal information for the following purposes:

To process your orders: We use your contact details and payment information to complete transactions, fulfil your orders, and ship your products.
Customer service: We use your information to respond to inquiries, manage returns, exchanges, and resolve any issues with your orders.
To improve our website and services: We analyse usage data to enhance the user experience, optimise product offerings, and improve our website performance.
Marketing and promotions: If you opt-in, we may use your contact information to send promotional emails, newsletters, special offers, or updates on new products and services.
To comply with legal obligations: We may need to use your personal information to comply with Australian laws, such as tax regulations, fraud prevention, or disputes.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may disclose your information to the following third parties in specific circumstances:

Service providers: We share your personal information with trusted third-party vendors who help us operate our online shop, such as payment processors, shipping and delivery companies, and website analytics providers.
Legal obligations: We may disclose your personal information when required by law, such as to comply with tax or consumer protection laws, or to respond to lawful requests by public authorities (e.g., government agencies or courts).
Business transfers: If our business is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction.

We ensure that third-party service providers with whom we share your information comply with strict privacy and data protection standards.

5. Security of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:

Encryption: We use secure encryption methods to protect your payment details during transactions.
Firewalls and access controls: We implement security protocols to prevent unauthorised access to our systems.
Regular security reviews: We regularly review our security practices to ensure that your data is kept safe.

Despite these efforts, no method of electronic transmission or storage is entirely secure, and we cannot guarantee the absolute security of your personal information.

6. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your shopping experience. Cookies are small text files that are stored on your device when you visit our website. These cookies help us:

Remember your preferences, such as language settings or items in your shopping cart.
Analyse website traffic to improve our online store.
Personalise content and ads based on your browsing behaviour.

You can control the use of cookies through your browser settings. However, please note that disabling cookies may affect your ability to use certain features of our website.

7. Your Rights and Choices

As an individual, you have the following rights under Australian privacy laws:

Access: You can request access to the personal information we hold about you. To make a request, please contact us at the details below.
Correction: If your personal information is inaccurate or incomplete, you can request that we correct it.
Deletion: In certain circumstances, you can request that we delete your personal information, subject to legal and contractual requirements.
Opt-Out of Marketing: You can opt-out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.

If you wish to exercise any of these rights, please contact us using the details below.

8. International Transfers

If you are located outside of Australia, please be aware that your personal information may be transferred to, stored, and processed in Australia, where our servers are located. By using our website and services, you consent to this transfer of your personal information, which may be subject to different data protection laws than those in your country.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business needs. When we make changes, we will revise the "Effective Date" at the top of this page and notify you through our website or by email. Please review this Privacy Policy periodically to stay informed about how we protect your personal information.

10. Contact Us

If you have any questions or concerns about how we handle your personal information or wish to exercise your privacy rights, please contact us at:

Cakes by Drew
Email: hello@cakesbydrew.au

Phone: 02 5319 0531

Postal Address:

55 Emmaville Street

Orange, 2800

New South Wales, Australia

You also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have not handled your personal information in accordance with the Privacy Act.

This Privacy Policy was last updated on 19 January 2025.